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Digital Resilience: Fostering Hack-Proof Business Game

Rewinding to 2020, we remember a year like no other. The world was in lockdown,

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Apple’s Second Innings: What Does the iConic Arrival Have in Store for India?

Apple store has finally made its way to India, and it is seriously creating quite

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Tech-wearables: A secret weapon of Market Research

Did you know? According to a 2021 report by PwC, while purchasing a wearable device,

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Social listening

Social listening: Your brands are being discussed. Are you listening?

If you belong to the standard-path crew, you have likely experienced waking up, still nestled

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The big lithium finds: painting a golden picture for India?

In February 2023, India’s Mines Ministry announced the discovery of Lithium inferred resources(G3) of 5.9

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The big transition: Fashion following the path to sustainability

Sustainability once only existed in talks, but now is reflected in actions. The Ethical Fashion

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Invention, Innovation, and creativity; spot the difference.

Invention, Innovation, and Creativity; Spot the Difference.

Innovation has always been the stepping stone for every brand, irrespective of the category. In

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Top Marketing Trends 2023; Moving at the speed of light

Change is inevitable. And consumer behaviour is bound to evolve from time to time. To

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Emerging Trends and Challenges in the FMCG Sector

The Fast-Moving Consumer Goods (FMCG) industry is witnessing a robust transition due to the Covid-19

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