Unravelling the Expanding Landscape of Market Research in India
Introduction Market research in India is undergoing a remarkable transformation, with its size and scope expanding at an unprecedented rate. In this blog, we will explore the size of the market research industry and delve into the key drivers behind its remarkable growth. Topics Below The Booming Market Research Industry in India The market research […]
What is STM? Goals and Objectives of Simulated Test Market
What is STM? Simulated Test Market (STM) is a research technique that evaluates the success of a new product/ service before its launch. It involves exposing a representative sample of the target market to the product/service in a controlled environment that mimics real-world market conditions. In an STM, researchers select participants who represent the demographic […]