Is Freebie Marketing Useful for Businesses?

Is Freebie Marketing Useful for Businesses?

Free gifts giveaway is a marketing strategy several brands use to attract the attention of new consumers. Freebie marketing is a method adopted by brands by offering free gifts when consumers make a purchase. This is done to both increase brand awareness and to also increase sales. Companies often choose between a very hard-discounted product […]

How to Make More by Making Less

Rolling under the umbrella of economics, we are all well versed with the law of supply and demand. The lower the supply, the higher the demand, higher the price. This law of demand and supply makes way leeway for the scarcity principle to creep in. Scarcity as a prodigy goes beyond economics and is entrenched […]

Brand measurement is a key component in the modern marketing strategy

In today’s competitive world, business owners have to be concerned about how people perceive their brands. To measure the success of a brand, it is essential to know how customers interact with it. This can be achieved by using various market research tools such as surveys, focus groups, and other forms of communication. Brands are […]

5 Methods to Adapt to Implement Gender Equality in Your Workplace

Diversity is vital in every organization. In a workspace, you will find employees from diverse cultures and experiences who come together as a team to establish unique ideas for the business to thrive. Recently, UNICEF has announced a gender policy 2021-2030 presenting the vision for gender equality in its programs, workplaces, and various other practices […]

Is Disruption in Entertainment Caused by the Audience? 

Is Disruption in Entertainment Caused by the Audience?

As technology takes charge globally, in the imminent future, the media and the entertainment industry will go through several advances. This innovation is driving competition and other changes among the business models to keep up with the demands and advancing behaviors of the consumers and the market. The current market offers entertainment based on elements […]

Your Go-to Handbook for Uncovering Worthy Insights

Your Go-to Handbook for Uncovering Worthy Insights

Well, people generally talk from their subconscious minds, and while the purpose of conducting surveys is to derive unmoderated insights, dishonesty tarnishes these results. This usually happens when respondents lack a certain amount of knowledge or do not wish to answer correctly. To increase self-worth with inflated responses, being defensive, sharing socially acceptable answers, being […]

What is the status of Rural Health in India?

Miles to go before we sleep We have reached a point in time when surprisingly (or maybe not so surprisingly) healthcare has become the most important sector that exists today. History will remember this period as a time when everything stopped for almost 2 years! This time that we have experienced has also taught us […]

What role does marketing have to play in a sustainable future?

Transparent and Consumer focused marketing In today’s challenging yet stimulating & unpredictable yet exciting times, there are a host of opportunities. This is the apt time to lead towards a better and more sustainable tomorrow and marketing has a key role to play in this. In the past, marketers have been accused of creating false […]

Brand Characteristics That Consumers Want to See from Brands

Every business must sustain its brand identity and market value by maintaining its quality, and efficiency in the market. Today, consumers believe in analyzing brand values and business ethics with environmental sustainability while conducting company activities. Integrity is the key that keeps any enterprise rising in the market even before following the rules and laws […]