Chatbots: Your New #BFF?
In a span of a few decades, the world has been transformed tremendously with an unstoppable wave of technological advancements. From the rise of the internet to the dawn of AI, change has become the only constant. How we engage with brands is rapidly changing. We now expect brands to be accessible anytime, anywhere. To meet […]
Listening is not just an art, it’s a survival skill!
“When people talk, listen completely. Don’t be thinking what you’re going to say. Mostpeople never listen.” -Across the River and into the Trees, 1967 Many people think they’re great listeners. But are they really?Simply sitting and hearing someone speak is not listening. Consider how often we truly listen, listen without getting distracted, or zoning out, only […]
Digital Resilience: Fostering Hack-Proof Business Game
Rewinding to 2020, we remember a year like no other. The world was in lockdown, and wewere trapped in our homes. Amidst the chaotic silence, our escape was gradually coming tothe surface- Digitisation; locked in but not locked out of the digital world. Virtual meetings,online classrooms and online hangouts became the norm, while pyjamas became […]
Apple’s Second Innings: What Does the iConic Arrival Have in Store for India?
Apple store has finally made its way to India, and it is seriously creating quite a roar. Although Apple products have been sold in India for years on e-commerce platforms like Amazon, Flipkart, and Croma, and through authorised resellers, the company officially launched its online retail store in the world’s second-largest smartphone market, i.e., India […]
Tech-wearables: A secret weapon of Market Research
Did you know? According to a 2021 report by PwC, while purchasing a wearable device, the pricewas the most important consideration for 60% of respondents. In hindsight, who would have believed technology would become vital to our lives? Eachnew breakthrough seemed like the peak like it was the end. But now, it’s more like, ‘Bring […]
Social listening: Your brands are being discussed. Are you listening?
If you belong to the standard-path crew, you have likely experienced waking up, still nestled in bed, and scrolling through social media with one eye barely open. Our phones are often stormed by notifications from our favourite brands, friends or family, or a trend taking over the internet. What’s keeping us hooked? Creating an account […]
The big lithium finds: painting a golden picture for India?
In February 2023, India’s Mines Ministry announced the discovery of Lithium inferred resources(G3) of 5.9 million tonnes in the Reasi district of Jammu and Kashmir. This discovery of vast lithium reserves can catapult India into the league of superpower nations alongside the US and China regarding energy security. While it’s certainly celebratory news for India, […]
The big transition: Fashion following the path to sustainability
Sustainability once only existed in talks, but now is reflected in actions. The Ethical Fashion Market has grown at a CAGR of 6.5% since 2017 and was valued at nearly $7.5 billion in 2022 which is further projected to surge to $11 billion in 2027 at a CAGR of 8.1%. While the growth was led […]
Invention, Innovation, and Creativity; Spot the Difference
Innovation has always been the stepping stone for every brand, irrespective of the category. In the fast-changing dynamics and disruptions in the current era, there’s an escalated requirement for them to innovate differently. Interestingly, according to several studies, only one out of five products meet customer expectations, which further necessitates the need for meaningful ideas […]