Top Marketing Trends 2023; Moving at the speed of light
Change is inevitable. And consumer behaviour is bound to evolve from time to time. To survive in the dynamic environment, it is imperative for businesses of all sizes to periodically design, reshape and redesign their marketing strategies. Marketing trends are in constant flux, and they are bound to change significantly over time, altering the mode […]
Emerging Trends and Challenges in the FMCG Sector
The Fast-Moving Consumer Goods (FMCG) industry is witnessing a robust transition due to the Covid-19 pandemic, rising demand for more convenience, and the changing dynamics of customer behavior. The aforesaid factors have accelerated many FMCG industry trends, bringing to the surface digitalization, and heightened consumer awareness about health, and environmental consciousness. The FMCG sector in […]
Bracing up for the forthcoming Market Research Trends in 2023
The year 2022 witnessed unprecedented disruptions, with brands prioritising consumer behaviour and sentiment, bringing technology-driven market research, automation, and AI to the forefront. The futurists that belong to the realm of research and insights believe that the future is now. There are a plethora of untapped technologies and advancements that once unleashed, will have the […]
Thanksgiving Festivities and Retail Therapy: Global Market Stimulants
The retail market is being taken by storm, owing to the buzz and perks of the most celebrated days worldwide. Both these days go hand in hand. With the Black Friday Sale falling just after Thanksgiving Day, people are immersed in a whole different mood of spreading love, being grateful, reflecting, reminiscing and the cheery […]
How Do Micro Influencers Impact Modern Marketing?
The Internet’s reach today has enabled the world to connect within a few clicks. This has provided businesses a broad market reach and connected with their prospective customers globally. Earlier, only influencers with a higher reach were contacted. However, marketers today are able to gain market profits by promoting their products and services with micro-influencers […]
Is Freebie Marketing Useful for Businesses?
Free gifts giveaway is a marketing strategy several brands use to attract the attention of new consumers. Freebie marketing is a method adopted by brands by offering free gifts when consumers make a purchase. This is done to both increase brand awareness and to also increase sales. Companies often choose between a very hard-discounted product […]
How to Make More by Making Less
Rolling under the umbrella of economics, we are all well versed with the law of supply and demand. The lower the supply, the higher the demand, higher the price. This law of demand and supply make way leeway for the scarcity principle to creep in. Scarcity as a prodigy goes beyond economics and is entrenched […]
Brand measurement is a key component in the modern marketing strategy
In today’s competitive world, business owners have to be concerned about how people perceive their brands. To measure the success of a brand, it is essential to know how customers interact with it. This can be achieved by using various market research tools such as surveys, focus groups, and other forms of communication. Brands are […]
5 Methods to Adapt to Implement Gender Equality in Your Workplace
Diversity is vital in every organization. In a workspace, you will find employees from diverse cultures and experiences who come together as a team to establish unique ideas for the business to thrive. Recently, UNICEF has announced a gender policy 2021-2030 presenting the vision for gender equality in its programs, workplaces, and various other practices […]