Digital Resilience: Fostering Hack-Proof Business Game
Rewinding to 2020, we remember a year like no other. The world was in lockdown, and wewere trapped in our homes. Amidst the chaotic silence, our escape was gradually coming tothe surface- Digitisation; locked in but not locked out of the digital world. Virtual meetings,online classrooms and online hangouts became the norm, while pyjamas became […]
Apple’s Second Innings: What Does the iConic Arrival Have in Store for India?
Apple store has finally made its way to India, and it is seriously creating quite a roar.Although Apple products have been sold in India for years on e-commerce platforms likeAmazon, Flipkart, and Croma, and through authorised resellers, the company officiallylaunched its online retail store in the world’s second-largest smartphone market, i.e., India in 2020. The […]
Tech-wearables: A secret weapon of Market Research
Did you know? According to a 2021 report by PwC, while purchasing a wearable device, the pricewas the most important consideration for 60% of respondents. According to PYMNTS and CareCredit report, How Digital Has Changed ConsumerHealthcare Experience and Expectations, over two-thirds of Generation Z andmillennial consumers track their health using wearable healthcare tech. The wearable devices […]
Invention, Innovation, and Creativity; Spot the Difference.
Innovation has always been the stepping stone for every brand, irrespective of the category. In the fast-changing dynamics and disruptions in the current era, there’s an escalated requirement for them to innovate differently. Interestingly, according to several studies, only one out of five products meet customer expectations, which further necessitates the need for meaningful ideas […]
Bracing up for the forthcoming Market Research Trends in 2023
The year 2022 witnessed unprecedented disruptions, with brands prioritising consumer behaviour and sentiment, bringing technology-driven market research, automation, and AI to the forefront. The futurists that belong to the realm of research and insights believe that the future is now. There are a plethora of untapped technologies and advancements that once unleashed, will have the […]
Thanksgiving Festivities and Retail Therapy: Global Market Stimulants
The retail market is being taken by storm, owing to the buzz and perks of the most celebrated days worldwide. Both these days go hand in hand. With the Black Friday Sale falling just after Thanksgiving Day, people are immersed in a whole different mood of spreading love, being grateful, reflecting, reminiscing and the cheery […]
How Do Micro Influencers Impact Modern Marketing?
The Internet’s reach today has enabled the world to connect within a few clicks. This has provided businesses a broad market reach and connected with their prospective customers globally. Earlier, only influencers with a higher reach were contacted. However, marketers today are able to gain market profits by promoting their products and services with micro-influencers […]
Is Freebie Marketing Useful for Businesses?
Free gifts giveaway is a marketing strategy several brands use to attract the attention of new consumers. Freebie marketing is a method adopted by brands by offering free gifts when consumers make a purchase. This is done to both increase brand awareness and to also increase sales. Companies often choose between a very hard-discounted product […]
How to Make More by Making Less
Rolling under the umbrella of economics, we are all well versed with the law of supply and demand. The lower the supply, the higher the demand, higher the price. This law of demand and supply makes way leeway for the scarcity principle to creep in. Scarcity as a prodigy goes beyond economics and is entrenched […]