Brand measurement is a key component in the modern marketing strategy
In today’s competitive world, business owners have to be concerned about how people perceive their brands. To measure the success of a brand, it is essential to know how customers interact with it. This can be achieved by using various market research tools such as surveys, focus groups, and other forms of communication. Brands are […]
5 Methods to Adapt to Implement Gender Equality in Your Workplace
Diversity is vital in every organization. In a workspace, you will find employees from diverse cultures and experiences who come together as a team to establish unique ideas for the business to thrive. Recently, UNICEF has announced a gender policy 2021-2030 presenting the vision for gender equality in its programs, workplaces, and various other practices […]
Your Go-to Handbook for Uncovering Worthy Insights
Well, people generally talk from their subconscious minds, and while the purpose of conducting surveys is to derive unmoderated insights, dishonesty tarnishes these results. This usually happens when respondents lack a certain amount of knowledge or do not wish to answer correctly. To increase self-worth with inflated responses, being defensive, sharing socially acceptable answers, being […]
What is the status of Rural Health in India?
Miles to go before we sleep We have reached a point in time when surprisingly (or maybe not so surprisingly) health care has become the most important sector that exists today. History will remember this period as a time when everything stopped for almost 2 years! This time that we have experienced has also taught […]
What role does marketing have to play in a sustainable future?
Transparent and Consumer focused marketing In today’s challenging yet stimulating & unpredictable yet exciting times, there are a host of opportunities. This is the apt time to lead towards a better and more sustainable tomorrow and marketing has a key role to play in this. In the past, marketers have been accused of creating false […]
A compounding battle over the privacy of data
From Apple introducing pop-ups seeking permission to be tracked by diverse applications to Google planning to disable tracking technology in the web browser, the efforts are toward a bigger picture – a compounding battle over the privacy of data. First and foremost, data privacy is not data security. A thin line difference, where data security […]
The Importance of Real-Time Data in the Dynamic Business World
As marked by Clive Humby, “Data is the new oil” and with the technology making headway at a bolting speed, data is turning into a marketer’s prized resource. The planning around real-time data has transitioned from being merely important to absolute necessity. Identifying consumer preferences, product management, and responding to consumer trends, real-time data has […]
Mounting Pressure on Startups
Indian Startups & Unicorns Focus on Cost Cutting with layoffs With the deterioration of the funding environment in the recent past, since the beginning of 2022, close to 10000 startup employees have been impacted by cutbacks, termination of contracts and layoffs. Well-funded startups have also taken the path of downsizing their teams. Companies are citing […]
5 Steps To Building An Effective Customer Survey For Small Businesses
Happy and satisfied customers are the heart and soul of any business. They are what moulds your growth from a funnel into a flywheel. The success of any business is a direct outcome of their customer’s satisfaction. In the fast-moving world, where customer retention is of essence, the understanding of what your customers want is unparallel […]