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Market Research

Tech-wearables: A secret weapon of Market Research

Did you know? According to a 2021 report by PwC, while purchasing a wearable device,

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Social listening

Social listening: Your brands are being discussed. Are you listening?

If you belong to the standard-path crew, you have likely experienced waking up, still nestled

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lithium

The big lithium finds: painting a golden picture for India?

In February 2023, India’s Mines Ministry announced the discovery of Lithium inferred resources(G3) of 5.9

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Sustainable Fashion

The big transition: Fashion following the path to sustainability

Sustainability once only existed in talks, but now is reflected in actions. The Ethical Fashion

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Invention, Innovation, and creativity; spot the difference.

Invention, Innovation, and Creativity; Spot the Difference

Innovation has always been the stepping stone for every brand, irrespective of the category. In

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Marketing Trends

Top Marketing Trends 2023; Moving at the speed of light

Change is inevitable. And consumer behaviour is bound to evolve from time to time. To

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Emerging Trends

Emerging Trends and Challenges in the FMCG Sector

The Fast-Moving Consumer Goods (FMCG) industry is witnessing a robust transition due to the Covid-19

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Market Research

Bracing up for the forthcoming Market Research Trends in 2023

The year 2022 witnessed unprecedented disruptions, with brands prioritising consumer behaviour and sentiment, bringing technology-driven

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Retail

Thanksgiving Festivities and Retail Therapy: Global Market Stimulants

The retail market is being taken by storm, owing to the buzz and perks of

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