Apple’s Second Innings: What Does the iConic Arrival Have in Store for India?
Apple store has finally made its way to India, and it is seriously creating quite a roar. Although Apple products have been sold in India for years on e-commerce platforms like Amazon, Flipkart, and Croma, and through authorised resellers, the company officially launched its online retail store in the world’s second-largest smartphone market, i.e., India […]
The big transition: Fashion following the path to sustainability
Sustainability once only existed in talks, but now is reflected in actions. The Ethical Fashion Market has grown at a CAGR of 6.5% since 2017 and was valued at nearly $7.5 billion in 2022 which is further projected to surge to $11 billion in 2027 at a CAGR of 8.1%. While the growth was led […]
Bracing up for the forthcoming Market Research Trends in 2023
The year 2022 witnessed unprecedented disruptions, with brands prioritising consumer behaviour and sentiment, bringing technology-driven market research, automation, and AI to the forefront. The futurists that belong to the realm of research and insights believe that the future is now. There are a plethora of untapped technologies and advancements that once unleashed, will have the […]
How Do Micro Influencers Impact Modern Marketing?
The Internet’s reach today has enabled the world to connect within a few clicks. This has provided businesses a broad market reach and connected with their prospective customers globally. Earlier, only influencers with a higher reach were contacted. However, marketers today are able to gain market profits by promoting their products and services with micro-influencers […]
How to Make More by Making Less
Rolling under the umbrella of economics, we are all well versed with the law of supply and demand. The lower the supply, the higher the demand, higher the price. This law of demand and supply make way leeway for the scarcity principle to creep in. Scarcity as a prodigy goes beyond economics and is entrenched […]
What role does marketing have to play in a sustainable future?
Transparent and Consumer focused marketing In today’s challenging yet stimulating & unpredictable yet exciting times, there are a host of opportunities. This is the apt time to lead towards a better and more sustainable tomorrow and marketing has a key role to play in this. In the past, marketers have been accused of creating false […]
Mounting Pressure on Startups
Indian Startups & Unicorns Focus on Cost Cutting with layoffs With the deterioration of the funding environment in the recent past, since the beginning of 2022, close to 10000 startup employees have been impacted by cutbacks, termination of contracts and layoffs. Well-funded startups have also taken the path of downsizing their teams. Companies are citing […]
Impact of E-marketing on Consumer Purchase Decision
In the past, people used to visit shops every day physically to purchase products. Gradually, with advancements in technology, consumers have reduced the number of visits to the stores as the online purchasing system has taken control of the current market system. Customers today prefer to shop online from the comfort of their homes rather […]
Importance of Customer Retention in E-commerce
Every e-commerce store holds great value for its customers. An organization is more likely to attract 40% of existing consumers than new ones and acquiring a new customer can cost five times more than retaining an existing customer. It is crucial for existing customers to be aware of the brand, its identity, and the brand […]