Chatbots: Your New #BFF?
In a span of a few decades, the world has been transformed tremendously with an unstoppable wave of technological advancements. From the rise of the internet to the dawn of AI, change has become the only constant. How we engage with brands is rapidly changing. We now expect brands to be accessible anytime, anywhere. To meet […]
Impact of E-marketing on Consumer Purchase Decision
In the past, people used to visit shops every day physically to purchase products. Gradually, with advancements in technology, consumers have reduced the number of visits to the stores as the online purchasing system has taken control of the current market system. Customers today prefer to shop online from the comfort of their homes rather […]