Primary Research vs Secondary Research: Definitions, Differences, and Examples

Primary Research vs Secondary Research: Definitions, Differences, and Examples

In the realm of research methodologies, two pivotal approaches take centre stage: primary research and secondary research. Each approach brings its own set of advantages, methods, and challenges. By grasping the distinctions between these two methodologies, researchers can strategically employ them to extract insightful data and bolster the credibility of their findings. Blog Topics What […]

Unravelling the Expanding Landscape of Market Research in India

Unravelling the Expanding Landscape of Market Research in India

Introduction Market research in India is undergoing a remarkable transformation, with its size and scope expanding at an unprecedented rate. In this blog, we will explore the size of the market research industry and delve into the key drivers behind its remarkable growth. Topics Below The Booming Market Research Industry in India The market research […]

How Will Big Data Advantage Aid Marketers And Study Consumer Spending Behaviour?

Data are just summaries of thousands of stories–tell a few of those stories to help make the data meaningful.” – Chip and Dan Heath, authors of “Made to Stick” and “Switch. “ Google, Facebook, LinkedIn, Twitter, and every other social media giant authenticate this thought repeatedly. The conception of these brands may have been in a […]