Unravelling the Expanding Landscape of Market Research in India

Unravelling the Expanding Landscape of Market Research in India

Introduction Market research in India is undergoing a remarkable transformation, with its size and scope expanding at an unprecedented rate. In this blog, we will explore the size of the market research industry and delve into the key drivers behind its remarkable growth. Topics Below The Booming Market Research Industry in India The market research […]

Listening is not just an art, it’s a survival skill!

listening

“When people talk, listen completely. Don’t be thinking what you’re going to say. Mostpeople never listen.” -Across the River and into the Trees, 1967 Many people think they’re great listeners. But are they really?Simply sitting and hearing someone speak is not listening. Consider how often we truly listen, listen without getting distracted, or zoning out, only […]

Digital Resilience: Fostering Hack-Proof Business Game

Digital Resilience

Rewinding to 2020, we remember a year like no other. The world was in lockdown, and wewere trapped in our homes. Amidst the chaotic silence, our escape was gradually coming tothe surface- Digitisation; locked in but not locked out of the digital world. Virtual meetings,online classrooms and online hangouts became the norm, while pyjamas became […]

Apple’s Second Innings: What Does the iConic Arrival Have in Store for India?

Apple store has finally made its way to India, and it is seriously creating quite a roar. Although Apple products have been sold in India for years on e-commerce platforms like Amazon, Flipkart, and Croma, and through authorised resellers, the company officially launched its online retail store in the world’s second-largest smartphone market, i.e., India […]

Social listening: Your brands are being discussed. Are you listening?

Social listening

If you belong to the standard-path crew, you have likely experienced waking up, still nestled in bed, and scrolling through social media with one eye barely open. Our phones are often stormed by notifications from our favourite brands, friends or family, or a trend taking over the internet. What’s keeping us hooked? Creating an account […]

The big transition: Fashion following the path to sustainability

Sustainable Fashion

Sustainability once only existed in talks, but now is reflected in actions. The Ethical Fashion Market has grown at a CAGR of 6.5% since 2017 and was valued at nearly $7.5 billion in 2022 which is further projected to surge to $11 billion in 2027 at a CAGR of 8.1%. While the growth was led […]

Invention, Innovation, and Creativity; Spot the Difference

Invention, Innovation, and creativity; spot the difference.

Innovation has always been the stepping stone for every brand, irrespective of the category. In the fast-changing dynamics and disruptions in the current era, there’s an escalated requirement for them to innovate differently. Interestingly, according to several studies, only one out of five products meet customer expectations, which further necessitates the need for meaningful ideas […]

Emerging Trends and Challenges in the FMCG Sector

Emerging Trends

The Fast-Moving Consumer Goods (FMCG) industry is witnessing a robust transition due to the Covid-19 pandemic, rising demand for more convenience, and the changing dynamics of customer behavior. The aforesaid factors have accelerated many FMCG industry trends, bringing to the surface digitalization, and heightened consumer awareness about health, and environmental consciousness.  The FMCG sector in […]

Bracing up for the forthcoming Market Research Trends in 2023

Market Research

The year 2022 witnessed unprecedented disruptions, with brands prioritising consumer behaviour and sentiment, bringing technology-driven market research, automation, and AI to the forefront.  The futurists that belong to the realm of research and insights believe that the future is now. There are a plethora of untapped technologies and advancements that once unleashed, will have the […]