The Strategic Advancement Through Emotion AI for Brands
In the contemporary realm of marketing, deriving insights to guide future strategies holds greater significance than before. As technology has taken a front seat, empowered consumers necessitate brands to understand the emotional underpinnings of their purchasing choices. Crafting strategies aligned with these emotions is challenging but essential, given customers’ emotion-centric decision-making. Now that consumers are […]
Social listening: Your brands are being discussed. Are you listening?
If you belong to the standard-path crew, you have likely experienced waking up, still nestled in bed, and scrolling through social media with one eye barely open. Our phones are often stormed by notifications from our favourite brands, friends or family, or a trend taking over the internet. What’s keeping us hooked? Creating an account […]
How Do Micro Influencers Impact Modern Marketing?
The Internet’s reach today has enabled the world to connect within a few clicks. This has provided businesses a broad market reach and connected with their prospective customers globally. Earlier, only influencers with a higher reach were contacted. However, marketers today are able to gain market profits by promoting their products and services with micro-influencers […]
Is Freebie Marketing Useful for Businesses?
Free gifts giveaway is a marketing strategy several brands use to attract the attention of new consumers. Freebie marketing is a method adopted by brands by offering free gifts when consumers make a purchase. This is done to both increase brand awareness and to also increase sales. Companies often choose between a very hard-discounted product […]
Impact of E-marketing on Consumer Purchase Decision
In the past, people used to visit shops every day physically to purchase products. Gradually, with advancements in technology, consumers have reduced the number of visits to the stores as the online purchasing system has taken control of the current market system. Customers today prefer to shop online from the comfort of their homes rather […]