Mental Health, Gen Z and Brand Marketing

Mental Health

While what may appear fun-worthy and trivial to some, could be traumatizing to someone’s mental well-being, even leading to suicidal thoughts. Mental health has long been a prevalent issue but has gained attention in recent times. It is crucial to address such concerns to ensure that individuals are not made to feel their concerns are […]

Brand measurement is a key component in the modern marketing strategy

Brand measurement

In today’s competitive world, business owners have to be concerned about how people perceive their brands. To measure the success of a brand, it is essential to know how customers interact with it. This can be achieved by using various market research tools such as surveys, focus groups, and other forms of communication. Brands are […]