The Strategic Advancement Through Emotion AI for Brands

The Strategic Advancement Through Emotion AI for Brands

In the contemporary realm of marketing, deriving insights to guide future strategies holds greater significance than before. As technology has taken a front seat, empowered consumers necessitate brands to understand the emotional underpinnings of their purchasing choices. Crafting strategies aligned with these emotions is challenging but essential, given customers’ emotion-centric decision-making. Now that consumers are […]

The big transition: Fashion following the path to sustainability

Sustainable Fashion

Sustainability once only existed in talks, but now is reflected in actions. The Ethical Fashion Market has grown at a CAGR of 6.5% since 2017 and was valued at nearly $7.5 billion in 2022 which is further projected to surge to $11 billion in 2027 at a CAGR of 8.1%. While the growth was led […]


India is a land of festivals and festivities. It is one of the most exciting nations for marketers as they can woo consumers with exciting offers, freebies, discounts, and sales year-round. From January to December, there is never a dearth of opportunities for marketers to entice shoppers to loosen their purse strings and soak in the festive spirit with family and friends. The much-awaited Christmas and holiday season […]