Is Freebie Marketing Useful for Businesses?
Free gifts giveaway is a marketing strategy several brands use to attract the attention of new consumers. Freebie marketing is a method adopted by brands by offering free gifts when consumers make a purchase. This is done to both increase brand awareness and to also increase sales. Companies often choose between a very hard-discounted product […]
The Importance of Real-Time Data in the Dynamic Business World
As marked by Clive Humby, “Data is the new oil” and with the technology making headway at a bolting speed, data is turning into a marketer’s prized resource. The planning around real-time data has transitioned from being merely important to absolute necessity. Identifying consumer preferences, product management, and responding to consumer trends, real-time data has […]