Top Marketing Trends 2023; Moving at the speed of light

Marketing Trends

Change is inevitable. And consumer behaviour is bound to evolve from time to time. To survive in the dynamic environment, it is imperative for businesses of all sizes to periodically design, reshape and redesign their marketing strategies. Marketing trends are in constant flux, and they are bound to change significantly over time, altering the mode […]

Importance of Consumer Behavior in Marketing Trends

Consumer Behavior Examining consumer behavior is crucial as it helps marketers to fathom the needs of their buyers to enable influencing customer purchase decisions. It would be a failure for a business if it is unable to meet the demands of its consumers as every customer holds varied opinions about the products. As the market […]


India is a land of festivals and festivities. It is one of the most exciting nations for marketers as they can woo consumers with exciting offers, freebies, discounts, and sales year-round. From January to December, there is never a dearth of opportunities for marketers to entice shoppers to loosen their purse strings and soak in the festive spirit with family and friends. The much-awaited Christmas and holiday season […]