Navigating the Shifting Tides: Consumer Behaviour Trends
Consumer behaviour has undergone a tsunami of changes in the past 2 years, moving in paradoxical directions. Consequently, the consumer products, hospitality, and retail sectors have experienced significant disruptions. A key takeaway from this period is that companies must find innovative ways to engage consumers in a fiercely competitive landscape where physical and digital experiences […]
The Strategic Advancement Through Emotion AI for Brands
In the contemporary realm of marketing, deriving insights to guide future strategies holds greater significance than before. As technology has taken a front seat, empowered consumers necessitate brands to understand the emotional underpinnings of their purchasing choices. Crafting strategies aligned with these emotions is challenging but essential, given customers’ emotion-centric decision-making. Now that consumers are […]
Brand measurement is a key component in the modern marketing strategy
In today’s competitive world, business owners have to be concerned about how people perceive their brands. To measure the success of a brand, it is essential to know how customers interact with it. This can be achieved by using various market research tools such as surveys, focus groups, and other forms of communication. Brands are […]
5 Steps To Building An Effective Customer Survey For Small Businesses
Happy and satisfied customers are the heart and soul of any business. They are what moulds your growth from a funnel into a flywheel. The success of any business is a direct outcome of their customer’s satisfaction. In the fast-moving world, where customer retention is of essence, the understanding of what your customers want is unparallel […]
Impact of E-marketing on Consumer Purchase Decision
In the past, people used to visit shops every day physically to purchase products. Gradually, with advancements in technology, consumers have reduced the number of visits to the stores as the online purchasing system has taken control of the current market system. Customers today prefer to shop online from the comfort of their homes rather […]