The Strategic Advancement Through Emotion AI for Brands

In the contemporary realm of marketing, deriving insights to guide future strategies holds greater significance than before. As technology has taken a front seat, empowered consumers necessitate brands to understand the emotional underpinnings of their purchasing choices. Crafting strategies aligned with these emotions is challenging but essential, given customers’ emotion-centric decision-making. Now that consumers are […]
5 Steps To Building An Effective Customer Survey For Small Businesses

Happy and satisfied customers are the heart and soul of any business. They are what moulds your growth from a funnel into a flywheel. The success of any business is a direct outcome of their customer’s satisfaction. In the fast-moving world, where customer retention is of essence, the understanding of what your customers want is unparallel […]