The Strategic Advancement Through Emotion AI for Brands

The Strategic Advancement Through Emotion AI for Brands

In the contemporary realm of marketing, deriving insights to guide future strategies holds greater significance than before. As technology has taken a front seat, empowered consumers necessitate brands to understand the emotional underpinnings of their purchasing choices. Crafting strategies aligned with these emotions is challenging but essential, given customers’ emotion-centric decision-making. Now that consumers are […]

5 Steps To Building An Effective Customer Survey For Small Businesses

5 Steps To Building An Effective Customer Survey For Small Businesses

Happy and satisfied customers are the heart and soul of any business. They are what moulds your growth from a funnel into a flywheel. The success of any business is a direct outcome of their customer’s satisfaction. In the fast-moving world, where customer retention is of essence, the understanding of what your customers want is unparallel […]