Top Marketing Trends 2023; Moving at the speed of light

Marketing Trends

Change is inevitable. And consumer behaviour is bound to evolve from time to time. To survive in the dynamic environment, it is imperative for businesses of all sizes to periodically design, reshape and redesign their marketing strategies. Marketing trends are in constant flux, and they are bound to change significantly over time, altering the mode […]

A compounding battle over the privacy of data

Data Privacy

From Apple introducing pop-ups seeking permission to be tracked by diverse applications to Google planning to disable tracking technology in the web browser, the efforts are toward a bigger picture – a compounding battle over the privacy of data. First and foremost, data privacy is not data security. A thin line difference, where data security […]