Idea Screening in New Product Development: Navigating Innovation with Precision

Idea Screening in New Product Development Navigating Innovation with Precision

Innovation is the lifeblood of progress, and every breakthrough product or service begins as an idea. But not all ideas are created equal. This is where idea screening steps in—a crucial process that separates the wheat from the chaff, ensuring that only the most promising ideas move forward in the journey of new product development. […]

Benefits of Using an Online B2B Panel for Surveys

Benefits of Using an Online B2B Panel for Surveys

In today’s rapidly evolving business landscape, market research has become essential for companies to gain a competitive edge. One of the most effective ways to gather valuable insights is through surveys. Traditionally, conducting surveys involved significant time, effort, and resources. However, with the advent of technology, online B2B panels have revolutionized the survey process, offering […]

6 Effective Ways to Enhance Your Business with Market Research

6 Effective Ways to Enhance Your Business with Market Research

In the fast-paced and competitive business world, staying ahead of the curve is essential for sustained success and growth. One of the most powerful tools at your disposal is market research. Market research is the backbone of informed decision-making for businesses. It involves gathering valuable data and insights about consumers, market trends, and competitors. With […]

The Importance of Real-Time Data in the Dynamic Business World

The Importance of Real-Time Data in the Dynamic Business World

As marked by Clive Humby, “Data is the new oil” and with the technology making headway at a bolting speed, data is turning into a marketer’s prized resource. The planning around real-time data has transitioned from being merely important to absolute necessity. Identifying consumer preferences, product management, and responding to consumer trends, real-time data has […]

Mounting Pressure on Startups

Mounting Pressure on Startups

Indian Startups & Unicorns Focus on Cost Cutting with layoffs With the deterioration of the funding environment in the recent past, since the beginning of 2022, close to 10000 startup employees have been impacted by cutbacks, termination of contracts and layoffs. Well-funded startups have also taken the path of downsizing their teams. Companies are citing […]