Impact of E-marketing on Consumer Purchase Decision

In the past, people used to visit shops every day physically to purchase products. Gradually, with advancements in technology, consumers have reduced the number of visits to the stores as the online purchasing system has taken control of the current market system. Customers today prefer to shop online from the comfort of their homes rather […]

Importance of Customer Retention in E-commerce

Every e-commerce store holds great value for its customers. An organization is more likely to attract 40% of existing consumers than new ones and acquiring a new customer can cost five times more than retaining an existing customer. It is crucial for existing customers to be aware of the brand, its identity, and the brand […]