Influencer Marketing 101: A Comprehensive Guide to Getting Started

Influencer Marketing 101 A Comprehensive Guide to Getting Started

In the ever-evolving landscape of digital marketing, one strategy stands out, weaving authentic connections and sparking impactful conversations. A $21.1 billion industry (State of Influencer Marketing 2023: Benchmark Report), Influencer marketing, though not a new concept, has gained significant recognition in recent years, actively harnessing the power of word-of-mouth. Brands now prioritize it as their […]

Social listening: Your brands are being discussed. Are you listening?

Social listening

If you belong to the standard-path crew, you have likely experienced waking up, still nestled in bed, and scrolling through social media with one eye barely open. Our phones are often stormed by notifications from our favourite brands, friends or family, or a trend taking over the internet. What’s keeping us hooked? Creating an account […]

Social Media: The Current Frontier Of Awareness

The popularity of social media platforms among people of all age groups is quite apparent today. The role of social media in connectivity and content sharing has become even more vital since Covid. Instagram recorded over a billion users every month in the first quarter of 2021, and YouTube registered over 2 billion monthly active users. True to its […]