Invention, Innovation, and Creativity; Spot the Difference

Invention, Innovation, and creativity; spot the difference.

Innovation has always been the stepping stone for every brand, irrespective of the category. In the fast-changing dynamics and disruptions in the current era, there’s an escalated requirement for them to innovate differently. Interestingly, according to several studies, only one out of five products meet customer expectations, which further necessitates the need for meaningful ideas […]