Navigating the Shifting Tides: Consumer Behaviour Trends


Consumer behaviour has undergone a tsunami of changes in the past 2 years, moving in paradoxical directions. Consequently, the consumer products, hospitality, and retail sectors have experienced significant disruptions. A key takeaway from this period is that companies must find innovative ways to engage consumers in a fiercely competitive landscape where physical and digital experiences […]

Idea Screening in New Product Development: Navigating Innovation with Precision

Idea Screening in New Product Development Navigating Innovation with Precision

Innovation is the lifeblood of progress, and every breakthrough product or service begins as an idea. But not all ideas are created equal. This is where idea screening steps in—a crucial process that separates the wheat from the chaff, ensuring that only the most promising ideas move forward in the journey of new product development. […]

The Ultimate Guide to B2B Market and Customer Segmentation

The Ultimate Guide to B2B Market and Customer Segmentation

In the world of business-to-business (B2B) marketing, understanding your target audience is paramount. This is where B2B market and customer segmentation come into play. By delving into the intricacies of segmentation, you can craft laser-focused marketing strategies that resonate with your audience’s needs and preferences. In this comprehensive blog, we’ll explore the ins and outs […]

Understanding Market Assessment: A Key to Business Success

Understanding Market Assessment A Key to Business Success

What is Market Assessment? A market assessment is a comprehensive evaluation and analysis of a particular market to understand its dynamics, opportunities, demand, and competitive landscape. It involves gathering and analyzing data to provide valuable insights into the market’s size, growth potential, trends, and forecasts. This strategic process helps businesses make informed decisions and develop […]

The New Product Development Process: Stages and Expert Tips

The New Product Development Process Stages and Expert Tips

In the dynamic world of business, maintaining a competitive edge necessitates continuous innovation and the launch of new products tailored to changing consumer demands. The pivotal role of the new product development process lies in crafting successful products that deeply connect with the target market. This blog delves into the stages of this process, from […]

6 Effective Ways to Enhance Your Business with Market Research

6 Effective Ways to Enhance Your Business with Market Research

In the fast-paced and competitive business world, staying ahead of the curve is essential for sustained success and growth. One of the most powerful tools at your disposal is market research. Market research is the backbone of informed decision-making for businesses. It involves gathering valuable data and insights about consumers, market trends, and competitors. With […]

Unravelling the Expanding Landscape of Market Research in India

Unravelling the Expanding Landscape of Market Research in India

Introduction Market research in India is undergoing a remarkable transformation, with its size and scope expanding at an unprecedented rate. In this blog, we will explore the size of the market research industry and delve into the key drivers behind its remarkable growth. Topics Below The Booming Market Research Industry in India The market research […]

The Future of Market Research: Unveiling the Top 10 Emerging Trends

Future of Market Research

Introduction In today’s rapidly evolving business landscape, market research plays a pivotal role in guiding companies toward success. As consumer preferences and behaviours shift at an unprecedented pace, staying ahead of the curve has never been more critical. As we step into a new era, businesses must adapt to changing consumer behaviors and technological advancements. […]

Listening is not just an art, it’s a survival skill!


“When people talk, listen completely. Don’t be thinking what you’re going to say. Mostpeople never listen.” -Across the River and into the Trees, 1967 Many people think they’re great listeners. But are they really?Simply sitting and hearing someone speak is not listening. Consider how often we truly listen, listen without getting distracted, or zoning out, only […]