Bracing up for the forthcoming Market Research Trends in 2023
The year 2022 witnessed unprecedented disruptions, with brands prioritising consumer behaviour and sentiment, bringing technology-driven market research, automation, and AI to the forefront. The futurists that belong to the realm of research and insights believe that the future is now. There are a plethora of untapped technologies and advancements that once unleashed, will have the […]
Importance of Consumer Behavior in Marketing Trends
Consumer Behavior Examining consumer behavior is crucial as it helps marketers to fathom the needs of their buyers to enable influencing customer purchase decisions. It would be a failure for a business if it is unable to meet the demands of its consumers as every customer holds varied opinions about the products. As the market […]
Top 5 Technologies Influencing Market in 2022
Technology has been the mainstay of business and humanity at large as the pandemic ravaged the planet over the last two years. Digital media, technology-led insights, Artificial Intelligence, chatbots, automation, cryptocurrencies, blockchain, and many more have brought a strategic & marketing revolution. Pushed in the corner, every brand is now getting on the digital bandwagon. […]