Digital Resilience: Fostering Hack-Proof Business Game
Rewinding to 2020, we remember a year like no other. The world was in lockdown, and wewere trapped in our homes. Amidst the chaotic silence, our escape was gradually coming tothe surface- Digitisation; locked in but not locked out of the digital world. Virtual meetings,online classrooms and online hangouts became the norm, while pyjamas became […]
Apple’s Second Innings: What Does the iConic Arrival Have in Store for India?
Apple store has finally made its way to India, and it is seriously creating quite a roar.Although Apple products have been sold in India for years on e-commerce platforms likeAmazon, Flipkart, and Croma, and through authorised resellers, the company officiallylaunched its online retail store in the world’s second-largest smartphone market, i.e., India in 2020. The […]
Tech-wearables: A secret weapon of Market Research
Did you know? According to a 2021 report by PwC, while purchasing a wearable device, the pricewas the most important consideration for 60% of respondents. According to PYMNTS and CareCredit report, How Digital Has Changed ConsumerHealthcare Experience and Expectations, over two-thirds of Generation Z andmillennial consumers track their health using wearable healthcare tech. The wearable devices […]
Social listening: Your brands are being discussed. Are you listening?
If you belong to the standard-path crew, you have likely experienced waking up, still nestled in bed, and scrolling through social media with one eye barely open. Our phones are often stormed by notifications from our favourite brands, friends or family, or a trend taking over the internet. What’s keeping us hooked? Creating an account […]
The big lithium finds: painting a golden picture for India?
In February 2023, India’s Mines Ministry announced the discovery of Lithium inferred resources(G3) of 5.9 million tonnes in the Reasi district of Jammu and Kashmir. This discovery of vast lithium reserves can catapult India into the league of superpower nations alongside the US and China regarding energy security. While it’s certainly celebratory news for India, […]
The big transition: Fashion following the path to sustainability
Sustainability once only existed in talks, but now is reflected in actions. The Ethical Fashion Market has grown at a CAGR of 6.5% since 2017 and was valued at nearly $7.5 billion in 2022 which is further projected to surge to $11 billion in 2027 at a CAGR of 8.1%. While the growth was led […]
Invention, Innovation, and Creativity; Spot the Difference.
Innovation has always been the stepping stone for every brand, irrespective of the category. In the fast-changing dynamics and disruptions in the current era, there’s an escalated requirement for them to innovate differently. Interestingly, according to several studies, only one out of five products meet customer expectations, which further necessitates the need for meaningful ideas […]
Top Marketing Trends 2023; Moving at the speed of light
Change is inevitable. And consumer behaviour is bound to evolve from time to time. To survive in the dynamic environment, it is imperative for businesses of all sizes to periodically design, reshape and redesign their marketing strategies. Marketing trends are in constant flux, and they are bound to change significantly over time, altering the mode […]
Emerging Trends and Challenges in the FMCG Sector
The Fast-Moving Consumer Goods (FMCG) industry is witnessing a robust transition due to the Covid-19 pandemic, rising demand for more convenience, and the changing dynamics of customer behavior. The aforesaid factors have accelerated many FMCG industry trends, bringing to the surface digitalization, and heightened consumer awareness about health, and environmental consciousness. The FMCG sector in […]