Maximizing Customer Retention: Through Customer Satisfaction Surveys

Maximizing Customer Retention Through Customer Satisfaction Surveys

In the fiercely competitive business landscape, retaining customers has become more critical than ever. Customer satisfaction surveys emerge as powerful tools to enhance customer experience, improve customer loyalty, and boost customer retention. In this blog, we will delve into the significance of customer satisfaction surveys in developing effective customer retention strategies. Furthermore, we will also […]

The New Product Development Process: Stages and Expert Tips

The New Product Development Process Stages and Expert Tips

In the dynamic world of business, maintaining a competitive edge necessitates continuous innovation and the launch of new products tailored to changing consumer demands. The pivotal role of the new product development process lies in crafting successful products that deeply connect with the target market. This blog delves into the stages of this process, from […]

The Strategic Advancement Through Emotion AI for Brands

The Strategic Advancement Through Emotion AI for Brands

In the contemporary realm of marketing, deriving insights to guide future strategies holds greater significance than before. As technology has taken a front seat, empowered consumers necessitate brands to understand the emotional underpinnings of their purchasing choices. Crafting strategies aligned with these emotions is challenging but essential, given customers’ emotion-centric decision-making. Now that consumers are […]

Benefits of Using an Online B2B Panel for Surveys

Benefits of Using an Online B2B Panel for Surveys

In today’s rapidly evolving business landscape, market research has become essential for companies to gain a competitive edge. One of the most effective ways to gather valuable insights is through surveys. Traditionally, conducting surveys involved significant time, effort, and resources. However, with the advent of technology, online B2B panels have revolutionized the survey process, offering […]

Navigating the Journey: 10 Major Threats to Long-Term Business Growth

Navigating the Journey 10 Major Threats to Long-Term Business Growth

In the ever-changing landscape of the business world, achieving sustainable long-term growth is a top priority for companies. However, the path to success is often fraught with challenges and obstacles that can hinder progress and impede growth. In this blog, we will explore ten major threats that businesses face when striving for long-term growth. From […]

Influencer Marketing 101: A Comprehensive Guide to Getting Started

Influencer Marketing 101 A Comprehensive Guide to Getting Started

In the ever-evolving landscape of digital marketing, one strategy stands out, weaving authentic connections and sparking impactful conversations. A $21.1 billion industry (State of Influencer Marketing 2023: Benchmark Report), Influencer marketing, though not a new concept, has gained significant recognition in recent years, actively harnessing the power of word-of-mouth. Brands now prioritize it as their […]

Unravelling the Expanding Landscape of Market Research in India

Unravelling the Expanding Landscape of Market Research in India

Introduction Market research in India is undergoing a remarkable transformation, with its size and scope expanding at an unprecedented rate. In this blog, we will explore the size of the market research industry and delve into the key drivers behind its remarkable growth. Topics Below The Booming Market Research Industry in India The market research […]

The Future of Market Research: Unveiling the Top 10 Emerging Trends

Future of Market Research

Introduction In today’s rapidly evolving business landscape, market research plays a pivotal role in guiding companies toward success. As consumer preferences and behaviours shift at an unprecedented pace, staying ahead of the curve has never been more critical. As we step into a new era, businesses must adapt to changing consumer behaviors and technological advancements. […]

Mental Health, Gen Z and Brand Marketing

Mental Health

While what may appear fun-worthy and trivial to some, could be traumatizing to someone’s mental well-being, even leading to suicidal thoughts. Mental health has long been a prevalent issue but has gained attention in recent times. It is crucial to address such concerns to ensure that individuals are not made to feel their concerns are […]