Navigating the Shifting Tides: Consumer Behaviour Trends
Consumer behaviour has undergone a tsunami of changes in the past 2 years, moving in paradoxical directions. Consequently, the consumer products, hospitality, and retail sectors have experienced significant disruptions. A key takeaway from this period is that companies must find innovative ways to engage consumers in a fiercely competitive landscape where physical and digital experiences […]
Mental Health, Gen Z and Brand Marketing
While what may appear fun-worthy and trivial to some, could be traumatizing to someone’s mental well-being, even leading to suicidal thoughts. Mental health has long been a prevalent issue but has gained attention in recent times. It is crucial to address such concerns to ensure that individuals are not made to feel their concerns are […]
Importance of Consumer Behavior in Marketing Trends
Consumer Behavior Examining consumer behavior is crucial as it helps marketers to fathom the needs of their buyers to enable influencing customer purchase decisions. It would be a failure for a business if it is unable to meet the demands of its consumers as every customer holds varied opinions about the products. As the market […]
Impact of E-marketing on Consumer Purchase Decision
In the past, people used to visit shops every day physically to purchase products. Gradually, with advancements in technology, consumers have reduced the number of visits to the stores as the online purchasing system has taken control of the current market system. Customers today prefer to shop online from the comfort of their homes rather […]