The Strategic Advancement Through Emotion AI for Brands
In the contemporary realm of marketing, deriving insights to guide future strategies holds greater significance than before. As technology has taken a front seat, empowered consumers necessitate brands to understand the emotional underpinnings of their purchasing choices. Crafting strategies aligned with these emotions is challenging but essential, given customers’ emotion-centric decision-making. Now that consumers are […]
6 Effective Ways to Enhance Your Business with Market Research
In the fast-paced and competitive business world, staying ahead of the curve is essential for sustained success and growth. One of the most powerful tools at your disposal is market research. Market research is the backbone of informed decision-making for businesses. It involves gathering valuable data and insights about consumers, market trends, and competitors. With […]
Social listening: Your brands are being discussed. Are you listening?
If you belong to the standard-path crew, you have likely experienced waking up, still nestled in bed, and scrolling through social media with one eye barely open. Our phones are often stormed by notifications from our favourite brands, friends or family, or a trend taking over the internet. What’s keeping us hooked? Creating an account […]
Bracing up for the forthcoming Market Research Trends in 2023
The year 2022 witnessed unprecedented disruptions, with brands prioritising consumer behaviour and sentiment, bringing technology-driven market research, automation, and AI to the forefront. The futurists that belong to the realm of research and insights believe that the future is now. There are a plethora of untapped technologies and advancements that once unleashed, will have the […]
Thanksgiving Festivities and Retail Therapy: Global Market Stimulants
The retail market is being taken by storm, owing to the buzz and perks of the most celebrated days worldwide. Both these days go hand in hand. With the Black Friday Sale falling just after Thanksgiving Day, people are immersed in a whole different mood of spreading love, being grateful, reflecting, reminiscing and the cheery […]
Is Freebie Marketing Useful for Businesses?
Free gifts giveaway is a marketing strategy several brands use to attract the attention of new consumers. Freebie marketing is a method adopted by brands by offering free gifts when consumers make a purchase. This is done to both increase brand awareness and to also increase sales. Companies often choose between a very hard-discounted product […]
Mascot, Wow! Our friend from TV
The addictive tune of Utterly Butterly Delicious… Amul has left a deep imprint on the hearts of Indians. The blue hair and polka dotted frock of the Amul girl with a slice of buttered bread lives in every Indian’s head rent-free. She has become the poster child for what a mascot can do in terms of […]