Apple’s Second Innings: What Does the iConic Arrival Have in Store for India?
Apple store has finally made its way to India, and it is seriously creating quite a roar.Although Apple products have been sold in India for years on e-commerce platforms likeAmazon, Flipkart, and Croma, and through authorised resellers, the company officiallylaunched its online retail store in the world’s second-largest smartphone market, i.e., India in 2020. The […]
Tech-wearables: A secret weapon of Market Research
Did you know? According to a 2021 report by PwC, while purchasing a wearable device, the pricewas the most important consideration for 60% of respondents. According to PYMNTS and CareCredit report, How Digital Has Changed ConsumerHealthcare Experience and Expectations, over two-thirds of Generation Z andmillennial consumers track their health using wearable healthcare tech. The wearable devices […]
Social listening: Your brands are being discussed. Are you listening?
If you belong to the standard-path crew, you have likely experienced waking up, still nestled in bed, and scrolling through social media with one eye barely open. Our phones are often stormed by notifications from our favourite brands, friends or family, or a trend taking over the internet. What’s keeping us hooked? Creating an account […]
The big lithium finds: painting a golden picture for India?
In February 2023, India’s Mines Ministry announced the discovery of Lithium inferred resources(G3) of 5.9 million tonnes in the Reasi district of Jammu and Kashmir. This discovery of vast lithium reserves can catapult India into the league of superpower nations alongside the US and China regarding energy security. While it’s certainly celebratory news for India, […]
The big transition: Fashion following the path to sustainability
Sustainability once only existed in talks, but now is reflected in actions. The Ethical Fashion Market has grown at a CAGR of 6.5% since 2017 and was valued at nearly $7.5 billion in 2022 which is further projected to surge to $11 billion in 2027 at a CAGR of 8.1%. While the growth was led […]
Top Marketing Trends 2023; Moving at the speed of light
Change is inevitable. And consumer behaviour is bound to evolve from time to time. To survive in the dynamic environment, it is imperative for businesses of all sizes to periodically design, reshape and redesign their marketing strategies. Marketing trends are in constant flux, and they are bound to change significantly over time, altering the mode […]
Bracing up for the forthcoming Market Research Trends in 2023
The year 2022 witnessed unprecedented disruptions, with brands prioritising consumer behaviour and sentiment, bringing technology-driven market research, automation, and AI to the forefront. The futurists that belong to the realm of research and insights believe that the future is now. There are a plethora of untapped technologies and advancements that once unleashed, will have the […]
Thanksgiving Festivities and Retail Therapy: Global Market Stimulants
The retail market is being taken by storm, owing to the buzz and perks of the most celebrated days worldwide. Both these days go hand in hand. With the Black Friday Sale falling just after Thanksgiving Day, people are immersed in a whole different mood of spreading love, being grateful, reflecting, reminiscing and the cheery […]
How Do Micro Influencers Impact Modern Marketing?
The Internet’s reach today has enabled the world to connect within a few clicks. This has provided businesses a broad market reach and connected with their prospective customers globally. Earlier, only influencers with a higher reach were contacted. However, marketers today are able to gain market profits by promoting their products and services with micro-influencers […]