The Strategic Advancement Through Emotion AI for Brands

The Strategic Advancement Through Emotion AI for Brands

In the contemporary realm of marketing, deriving insights to guide future strategies holds greater significance than before. As technology has taken a front seat, empowered consumers necessitate brands to understand the emotional underpinnings of their purchasing choices. Crafting strategies aligned with these emotions is challenging but essential, given customers’ emotion-centric decision-making. Now that consumers are […]

The Future of Market Research: Unveiling the Top 10 Emerging Trends

Future of Market Research

Introduction In today’s rapidly evolving business landscape, market research plays a pivotal role in guiding companies toward success. As consumer preferences and behaviours shift at an unprecedented pace, staying ahead of the curve has never been more critical. As we step into a new era, businesses must adapt to changing consumer behaviors and technological advancements. […]

Mental Health, Gen Z and Brand Marketing

Mental Health

While what may appear fun-worthy and trivial to some, could be traumatizing to someone’s mental well-being, even leading to suicidal thoughts. Mental health has long been a prevalent issue but has gained attention in recent times. It is crucial to address such concerns to ensure that individuals are not made to feel their concerns are […]