Primary Research vs Secondary Research: Definitions, Differences, and Examples
In the realm of research methodologies, two pivotal approaches take centre stage: primary research and secondary research. Each approach brings its own set of advantages, methods, and challenges. By grasping the distinctions between these two methodologies, researchers can strategically employ them to extract insightful data and bolster the credibility of their findings. Blog Topics What […]
Best Practices for Overcoming Challenges in Expert Interviews for Primary Research
Research is the most cardinal component of businesses, irrespective of the domain. As per a study by Greenbook, 85% of market research professionals use qualitative research methods as a part of their approach, and expert interviews happen to be a dominant qualitative technique. The relevance of empirical expert interviews as part of primary research is […]