The Importance of an In-Store Retail Audit for Brands

Retail Audit

In today’s ambitious retail landscape, brands face the challenge of maintaining a strong presence and driving sales in physical stores. Brands need to understand how customers perceive and display their products in order to achieve success. This is where an in-store retail audit becomes crucial. In this blog, we will explore the significance of conducting […]

Invention, Innovation, and Creativity; Spot the Difference

Invention, Innovation, and creativity; spot the difference.

Innovation has always been the stepping stone for every brand, irrespective of the category. In the fast-changing dynamics and disruptions in the current era, there’s an escalated requirement for them to innovate differently. Interestingly, according to several studies, only one out of five products meet customer expectations, which further necessitates the need for meaningful ideas […]