Social listening: Your brands are being discussed. Are you listening?

Social listening

If you belong to the standard-path crew, you have likely experienced waking up, still nestled in bed, and scrolling through social media with one eye barely open. Our phones are often stormed by notifications from our favourite brands, friends or family, or a trend taking over the internet. What’s keeping us hooked? Creating an account […]

How Do Micro Influencers Impact Modern Marketing?

How Do Micro Influencers Impact Modern Marketing?

The Internet’s reach today has enabled the world to connect within a few clicks. This has provided businesses a broad market reach and connected with their prospective customers globally. Earlier, only influencers with a higher reach were contacted. However, marketers today are able to gain market profits by promoting their products and services with micro-influencers […]

Social Media: The Current Frontier Of Awareness

The popularity of social media platforms among people of all age groups is quite apparent today. The role of social media in connectivity and content sharing has become even more vital since Covid. Instagram recorded over a billion users every month in the first quarter of 2021, and YouTube registered over 2 billion monthly active users. True to its […]