Social listening: Your brands are being discussed. Are you listening?

Social listening

If you belong to the standard-path crew, you have likely experienced waking up, still nestled in bed, and scrolling through social media with one eye barely open. Our phones are often stormed by notifications from our favourite brands, friends or family, or a trend taking over the internet. What’s keeping us hooked? Creating an account […]

Media Consumption Habits

There have been changes in media consumption habits driven by the emergence and popularity of multiple online platforms. Indian consumers have upscaled the learning curve to become more acceptable to the new and emerging platforms for entertainment, information, and social connection. Dabbling between platforms often fueled by more disposable time during the pandemic, there has […]