The big transition: Fashion following the path to sustainability
Sustainability once only existed in talks, but now is reflected in actions. The Ethical Fashion Market has grown at a CAGR of 6.5% since 2017 and was valued at nearly $7.5 billion in 2022 which is further projected to surge to $11 billion in 2027 at a CAGR of 8.1%. While the growth was led […]
What role does marketing have to play in a sustainable future?
Transparent and Consumer focused marketing In today’s challenging yet stimulating & unpredictable yet exciting times, there are a host of opportunities. This is the apt time to lead towards a better and more sustainable tomorrow and marketing has a key role to play in this. In the past, marketers have been accused of creating false […]