Data Redefined: The Future of Research through Smart Surveys
Amidst the fluid nature of the digital world, it’s imperative for brands to consistently align with their consumers or prospective audience at every stage. As consumer behaviours continually evolve, staying attuned to real-time insights and trends becomes essential for brands. This is precisely where market research plays its pivotal role. The lessons from recent years […]
Tech-wearables: A secret weapon of Market Research
Did you know? According to a 2021 report by PwC, while purchasing a wearable device, the pricewas the most important consideration for 60% of respondents. In hindsight, who would have believed technology would become vital to our lives? Eachnew breakthrough seemed like the peak like it was the end. But now, it’s more like, ‘Bring […]
Your Go-to Handbook for Uncovering Worthy Insights
Well, people generally talk from their subconscious minds, and while the purpose of conducting surveys is to derive unmoderated insights, dishonesty tarnishes these results. This usually happens when respondents lack a certain amount of knowledge or do not wish to answer correctly. To increase self-worth with inflated responses, being defensive, sharing socially acceptable answers, being […]
Top 5 Technologies Influencing Market in 2022
Technology has been the mainstay of business and humanity at large as the pandemic ravaged the planet over the last two years. Digital media, technology-led insights, Artificial Intelligence, chatbots, automation, cryptocurrencies, blockchain, and many more have brought a strategic & marketing revolution. Pushed in the corner, every brand is now getting on the digital bandwagon. […]