Data Redefined: The Future of Research through Smart Surveys
Amidst the fluid nature of the digital world, it’s imperative for brands to consistently align with their consumers or prospective audience at every stage. As consumer behaviours continually evolve, staying attuned to real-time insights and trends becomes essential for brands. This is precisely where market research plays its pivotal role. The lessons from recent years […]
Unravelling the Expanding Landscape of Market Research in India
Introduction Market research in India is undergoing a remarkable transformation, with its size and scope expanding at an unprecedented rate. In this blog, we will explore the size of the market research industry and delve into the key drivers behind its remarkable growth. Topics Below The Booming Market Research Industry in India The market research […]
Top Marketing Trends 2023; Moving at the speed of light
Change is inevitable. And consumer behaviour is bound to evolve from time to time. To survive in the dynamic environment, it is imperative for businesses of all sizes to periodically design, reshape and redesign their marketing strategies. Marketing trends are in constant flux, and they are bound to change significantly over time, altering the mode […]
Emerging Trends and Challenges in the FMCG Sector
The Fast-Moving Consumer Goods (FMCG) industry is witnessing a robust transition due to the Covid-19 pandemic, rising demand for more convenience, and the changing dynamics of customer behavior. The aforesaid factors have accelerated many FMCG industry trends, bringing to the surface digitalization, and heightened consumer awareness about health, and environmental consciousness. The FMCG sector in […]
Bracing up for the forthcoming Market Research Trends in 2023
The year 2022 witnessed unprecedented disruptions, with brands prioritising consumer behaviour and sentiment, bringing technology-driven market research, automation, and AI to the forefront. The futurists that belong to the realm of research and insights believe that the future is now. There are a plethora of untapped technologies and advancements that once unleashed, will have the […]
How Do Micro Influencers Impact Modern Marketing?
The Internet’s reach today has enabled the world to connect within a few clicks. This has provided businesses a broad market reach and connected with their prospective customers globally. Earlier, only influencers with a higher reach were contacted. However, marketers today are able to gain market profits by promoting their products and services with micro-influencers […]
YEAR-END SALE – WHAT’S IN STORE FOR MARKETERS
India is a land of festivals and festivities. It is one of the most exciting nations for marketers as they can woo consumers with exciting offers, freebies, discounts, and sales year-round. From January to December, there is never a dearth of opportunities for marketers to entice shoppers to loosen their purse strings and soak in the festive spirit with family and friends. The much-awaited Christmas and holiday season […]